nikeartist - consumer-made

 

Thinking in terms of the ambiguous label ‘web 2.0′ …I’ve incorporated several layers to this concept* all based on the needs of today’s consumer including the necessary two-way interaction that brands MUST provide to thrive.

This site is for any user who wishes to wear their own art on their nikes. This equates to the trend of consumer-made products and the need for people to create content. In addition, users are able to create a personal Nike blog to express themselves, selecting from a series of Nike templates. The ‘nikegallery’ is an actual place in Second Life that allows millions of users to view and/or purchase Nikes for their virtual life. The creator receives royalties for any Nikes sold. (For those who haven’t heard or tried it - Go check out… Second Life it’s the most popular virtual world today.) This experience speaks to social networking and the need for establishing skills status. Featured artists and top 100 designs are showcased on nikeartist.com along with a rating system. The ‘nikestudio’ provides the tools to apply the users’ art to their Nikes as well as a toolbox for creating.

*concept only

Are they crossing the line where consumer generated content is concerned?

If you haven’t heard, lonelygirl15 on Youtube is indeed, NOT THE REAL THING.
In fact, a couple of basement filmakers have created the storylines, whom by the way, claim to be just like the average youtube contributor trying to gain attention. It’s easy to say now but I always thought it seemed pretty clear that this video (one of two that I ever bothered watching and only because of the hype) were a little too polished in comparison to most. Which makes me think that most subscribers must have known it couldn’t be real. Of course, watching a young, beautiful girl hang out is intriguing to a lot of people for many different reasons, (some not so nice).

Anyway, this video is really beautiful and I believe in promoting artists that are truly talented. So, you can safely say that I’m not offended by their tactic and congratulate the “little guy” for gaining national attention… of course I have not seen all of their videos and hope that they never crossed the line with the content.